WELCOME
WE LIVE IN A WORLD OF CONSTANT TRANSFORMATION, CURRENTLY REFLECTED IN ADVANCES IN TECHNOLOGY, SCIENCE AND EVEN IN SOCIAL AND CULTURAL RELATIONSHIPS. THIS REALITY POSES CHALLENGES, BUT ALSO OPPORTUNITIES, FOR ADAPTABILITY, INNOVATION AND GROWTH. PETER DRUCKER, THE RENOWNED WRITER, PROFESSOR AND MANAGEMENT CONSULTANT CONSIDERED THE FATHER OF MODERN MANAGEMENT, STATED THAT “TODAY, CONTINUING TO DO THE SAME THING IS RISKIER THAN INNOVATING”, WHICH CAPTURES THE CHALLENGE THIS REALITY POSES TO COMPANIES AND PUBLIC ADMINISTRATIONS, WHICH MUST FIND WAYS TO DRIVE THESE TRANSFORMATIONS.
IN THIS CONTEXT, THE STARTUP UNIVERSE HAS BECOME HIGHLY SOUGHT AFTER, AS IT OFFERS MANY BENEFITS, SUCH AS INNOVATION, ACCESS TO NEW TECHNOLOGIES AND MARKETS, NETWORKING AND GREATER BRAND EXPOSURE. IN ADDITION, THIS ENVIRONMENT CAN DRIVE THE DEVELOPMENT OF INNOVATIVE SOLUTIONS AND OPTIMIZE INTERNAL PROCESSES, DELIVERING FASTER AND MORE EFFICIENT RESULTS. HOWEVER, INVESTING IN STARTUPS IS RISKY, WITH THE POTENTIAL FOR HIGH RETURNS BUT ALSO THE POSSIBILITY OF SIGNIFICANT LOSSES. IT IS WELL KNOWN THAT MANY STARTUPS FAIL AND THE INVESTMENT MAY NOT BE RECOVERED, AND EVEN WHEN INVESTMENTS SUCCEED, THEY DO SO OVER THE LONG TERM, WHICH MAKES THEM UNATTRACTIVE TO THOSE SEEKING SHORT-TERM RETURNS, ESPECIALLY PUBLIC ADMINISTRATIONS.
THAT IS WHY RAJA CREATED VORTEX, A GATEWAY TO A LANDSCAPE OF INNOVATIVE AND EXPONENTIAL PERSPECTIVES, WHERE COMPANIES AND PUBLIC ADMINISTRATIONS CAN BENEFIT FROM NEW VISIONS, RESOURCES AND ENERGY PROVIDED BY THE STARTUP ECOSYSTEM AND, AS A RESULT, GO FURTHER! THROUGH VORTEX, ORGANIZATIONS ENTER THE INNOVATION ECOSYSTEM IN A GUIDED AND SUPPORTED WAY, ABSORBING KNOWLEDGE THROUGH SERVICES, CREATING VALUE INTERNALLY AND BUILDING THEIR OWN TAILORED AND CONSISTENT JOURNEYS OF INVESTMENT AND RELATIONSHIPS WITH STARTUPS.
AFTER 12 WEEKS AND SEVEN CONTENT MODULES, THE PROJECTS ARE VALIDATED AND READY TO ENTER THE MARKET. SINCE PRE-ACCELERATION IS A DRIVER OF RENEWAL AND GROWTH FOR THE ECOSYSTEM, WE RECOMMEND RUNNING TWO TO FOUR EDITIONS, WHICH WILL RESULT IN 40 TO 80 NEW COMPANIES.
Startups that stand out and build a solid customer base then fit the acceleration profile and qualify for financial investments to grow their operations, which marks the new stage of maturity, in which companies invest in the startups in exchange for equity.
ONCE THE INVESTMENTS AND ASSET DIVERSIFICATION HAVE BEEN MADE, THE COMPANY MOVES ON TO THE CHALLENGE OF MANAGING ITS PORTFOLIO, THE FINAL STAGE OF VORTEX, WHICH BECOMES A NEW REALITY FOR THE ORGANIZATION TO ADAPT TO.
IN THIS WAY, THROUGH VORTEX, COMPANIES AND PUBLIC ORGANIZATIONS GET AN IMMEDIATE RETURN FROM THE CONSULTING SERVICES CONTRACTED AT EACH STAGE, WHICH TRANSFER KNOWLEDGE AND PROCESSES TO THEIR TEAMS, FROM THEIR INTERACTION WITH STARTUPS AND, OF COURSE, FROM THE DEVELOPMENT OF ECOSYSTEMS FULLY ALIGNED WITH THEIR THESES AND STRATEGIES. AS A RESULT, INVESTING IN STARTUPS BECOMES MORE COMFORTABLE AND LOWER RISK.
THE ADVISORY SERVICE CAN BE CONTRACTED BY STAGE, ACCORDING TO THE LEVEL OF MATURITY AND STRATEGY, AND AT THE END OF EACH STAGE THE CLIENT ALSO RECEIVES A PLAYBOOK OF THE METHODOLOGY THAT ALLOWS IT TO BE REPLICATED LATER, OFFERING AUTONOMY FOR NEW AND FUTURE INITIATIVES.
CONNECT YOUR COMPANY TO THE STARTUP UNIVERSE AND EXTRACT ALL THE VALUE THIS ENVIRONMENT HAS TO OFFER!
RAJA IS A PIONEER IN INNOVATION AND ENTREPRENEURSHIP IN MINAS GERAIS AND, SINCE 2016, HAS DEVELOPED HUNDREDS OF STARTUPS THAT HAVE GONE THROUGH ITS OPEN INNOVATION PROGRAMS AND RECEIVED INVESTMENTS TOTALING MORE THAN R$30 MILLION. ADDED TO THIS PIONEERING SPIRIT AND STRONG TRACK RECORD ARE DECADES OF EXECUTIVE EXPERIENCE AND ENTREPRENEURIAL LIFE THAT SET RAJA APART IN THE ENTREPRENEURSHIP AND INNOVATION SCENE.